Response attribution / Rank intelligence / Business metrics
We build, run and measure campaigns for personal injury law firms and home service businesses, and connect every call, form and booking back to the ad that earned it.
One keyword, one ad, one call, one signed client. That is the level we report at.
What we measure
Every engagement runs on the same four reports. The figures below are sample data, shown the way a client sees them.
41 signed clients, each one matched to the campaign, keyword and call that produced it.
When the drop is at intake and not in the ads, the report says so.
Who we work with
Case-level attribution from first click to signed retainer, intake call tracking, and PPC built for the most competitive keywords in search.
PI firm marketing →Restoration, electrical, roofing and more. Local Services Ads, Maps visibility and booked-job tracking that shows which campaigns fill the schedule.
Home services marketing →We also work with healthcare practices, roofing companies and more. See all industries
The Press Check method
Call tracking, form capture and click IDs on every touchpoint, wired before a dollar is spent.
Each lead tied to its campaign, keyword and creative, then matched to the outcome in your CRM.
AI-assisted analysis moves budget toward what signs clients and books jobs, not what gets clicks.
Live dashboards show cost per lead, per client and per job. End to end, nothing hidden.
The stack: Google Ads / GA4 / Tag Manager / CallRail / Semrush / OpenSEO / Wincher / Gravity Forms / n8n / Local LLMs
Proof
Every engagement ends the month the same way: what was spent, what came in, and what it cost to sign a client. If an agency cannot hand you that line, it is guessing.
Sample layout
Your figures go here
Matched against the client’s CRM.
Private AI
Law firms hold medical records and privileged communications. Home service companies hold customer addresses and payment details. We deploy local and private-cloud language models so your team gets the speed of AI without sending sensitive data to a third party.
Models run on-premises or in a private cloud you control.
Designed with attorney confidentiality obligations in mind.
Intake summaries, content drafting and reporting, tied to outcomes.
Straight answers
Response attribution connects each lead — a call, form or booking — to the exact campaign, keyword and ad that produced it, then follows that lead to its outcome. It shows which spend creates revenue, not just traffic.
Answer engine optimization makes your content the source AI tools quote when people ask questions. SEO earns rankings in search results; AEO earns citations inside AI answers. We do both.
Yes. Local and private-cloud language models run on infrastructure the business controls, so prompts and documents are not sent to an outside AI provider.
Dynamic number insertion shows each visitor a tracking number tied to their source, so every call is logged with its campaign, keyword and landing page.
Insights and podcast
The PressCheck Podcast
Straight talk on marketing, attribution and AI. First episode coming soon.
A free attribution audit of your tracking, campaigns and conversion paths.