How we work
The Press Check Method. Verify, don’t assume.
A press check is how you confirm a round is chambered. We treat marketing the same way: measure where you stand, track every lead to its source, and report what the numbers say.
The Press Check method
A results-proven method. Four steps. No guesswork.
Track
Call tracking, form capture and click IDs on every touchpoint, wired before a dollar is spent.
Attribute
Each lead tied to its campaign, keyword and creative, then matched to the outcome in your CRM.
Optimize
AI-assisted analysis moves budget toward what signs clients and books jobs, not what gets clicks.
Prove
Live dashboards show cost per lead, per client and per job. End to end, nothing hidden.
The stack: Google Ads / GA4 / Tag Manager / CallRail / Semrush / OpenSEO / Wincher / Gravity Forms / n8n / Local LLMs
The first 30 days
We start with a baseline.
Before we change anything, we measure where you stand. Those numbers become the baseline that defines what success looks like, and everything after is measured against it. It is the foundation of our performance management system.
Performance and traffic
Conversions
Lead-to-client conversion
Business insight metrics that define success
What a retainer covers
Our skills and experience, every month.
Content
Content built for your market, month after month.
Pages & Blog Articles
New pages and articles built out on your site.
Email & Newsletters
Emails and newsletters written and sent.
SEO & AEO
Measuring and optimizing performance for search engines and answer engines.
Reporting and communication
You hear from us at least every two weeks.
Retainers of $2,000 a month and up include a monthly meeting and an end-to-end dashboard report. Smaller engagements get reporting scoped to the work.
Contact at least every two weeks
Monthly meeting
End-to-end dashboard report
What it costs
Straightforward pricing.
Retainer
Most retainers run $1,500 to $7,500+ a month, depending on scope.
Ad Management
Advertising is separate from the retainer. Our fee for running and maintaining campaigns is generally 15% of ad budget.
Find out how your site really shows up.
A free SEO / AEO audit of your rankings, your site and your AI visibility.