Industries // Personal Injury Law
Personal injury marketing you can trace to the signed case.
PPC, SEO, AEO and intake call tracking for PI firms — with every lead tied to the campaign that produced it and followed to the signed retainer.
The problem
Why do PI marketing budgets leak?
✕ Clicks
Some of the most expensive keywords in search, reported as impressions and CTR instead of cases.
✕ “Leads”
Wrong numbers, solicitors and non-PI matters counted the same as real cases.
✕ Intake gaps
Once a call hits intake, the trail goes cold — so budget follows hunches.
What we do
Full-funnel PI marketing, measured to the retainer.
PPC for PI Keywords
Google and Microsoft Ads built around case types, geography and signed-case value.
Local Services Ads
Google Screened setup and management, with LSA calls in the same case pipeline.
Intake Call Tracking
Every call recorded, sourced and qualified with CallRail.
SEO & AEO for Law Firms
Practice-area pages that rank and get cited by AI tools.
Case-Level Dashboards
Cost per lead, per qualified lead and per signed case.
Private AI for Your Firm
Local models for intake summaries and drafting — no third-party AI.
AI without the exposure
Your clients’ files stay yours.
The ABA’s Formal Opinion 512 makes clear that lawyers using generative AI must protect client confidentiality. Our private and local AI deployments run on infrastructure your firm controls.
Models on firm-controlled hardware or private cloud
No client data sent to outside AI providers
Intake summaries and drafting your team can trust
Client results
[Case study headline]
[Short case study: the client, the problem, what we changed, and the measured result. Real numbers, with permission.]
Straight answers
What managing partners ask us.
How do you measure cost per signed case?
Every call and form carries its source data into your intake system. When a matter is signed, the outcome is matched back to the original campaign, keyword and ad.
How much should a personal injury firm spend on marketing?
It depends on your market, case mix and intake capacity. We start from your target cost per signed case and average case value, then size the budget to hit it. [Add your typical ranges.]
Do you follow state bar advertising rules?
Yes. Ad copy and landing pages are written to avoid misleading claims and include required disclaimers. Your firm approves everything before it runs.
Do you work with one firm per market?
[Your exclusivity policy.]
Find out how your site really shows up.
A free SEO / AEO audit of your rankings, your site and your AI visibility.