Industries // Outdoor // Firearms
Firearms marketing that doesn’t depend on Google Ads.
SEO, email and SMS, creators, affiliates and the paid placements that are still allowed — for firearm manufacturers, accessory brands, FFL dealers and ranges.
The problem
Why is marketing firearms so hard?
✕ Ad bans
Google Ads and Meta prohibit or heavily restrict ads for firearms, ammunition and many parts and accessories.
✕ Platform risk
Email, payment and social platforms can suspend firearm-related accounts with little warning.
✕ Blind spots
Without paid-platform data, most brands can’t see what’s driving sales.
What we do
Growth channels you own.
Firearms SEO & AEO
Product, category and educational content that ranks and gets cited.
Email & SMS
Owned lists on firearm-friendly platforms, built to drive repeat sales.
Creators & Affiliates
Partnerships with credible voices, tracked to revenue.
Compliant Paid Placements
Endemic networks and placements that accept firearm advertising.
Ecommerce Attribution
Revenue tied to every channel, even without ad-platform pixels.
Dealer & Range Local SEO
Map-pack visibility for FFLs, ranges and gun shops.
Where we started
We speak your language.
Press Check started in the outdoor industry. A press check is how you confirm a round is chambered — and it’s how we treat marketing: verify, don’t assume. We know the platform rules, the compliance lines and the audience.
Channel strategy built around platform policies
Age-gating and compliance considerations on your site
Attribution that works without Google or Meta pixels
Client results
[Firearms brand case study headline]
[Short case study: the client, the problem, what we changed, and the measured result. Real numbers, with permission.]
Straight answers
Firearms marketing questions.
Can you advertise guns on Google or Facebook?
Generally no. Google Ads and Meta prohibit ads for firearms and ammunition and restrict many parts and accessories, so growth comes from SEO, email, creators, affiliates and endemic ad networks. Policies change — we check current rules for each campaign.
What is the best way to market a firearm accessories brand?
Own your audience: rank for product and educational searches, build email and SMS lists, partner with credible creators and track revenue by channel.
Do you work with FFL dealers and ranges?
Yes. For local businesses, Google Business Profile, local SEO, reviews and email drive most growth.
Find out how your site really shows up.
A free SEO / AEO audit of your rankings, your site and your AI visibility.