Industries // Healthcare // Eye Care
Eye care marketing for ophthalmology, optometry & LASIK.
SEO, Google Ads and consult tracking for ophthalmology practices, optometrists and LASIK centers.
The problem
Why do eye care marketing budgets leak?
✕ LASIK consults
High-value consults that go untracked from ad to surgery.
✕ Referrals
Optometry and referral channels that never show up in reports.
✕ Local search
Competing with retail chains for “eye doctor near me”.
What we do
Eye care marketing built around the consult.
Eye Care SEO & AEO
Service pages for exams, cataracts, LASIK and more.
LASIK & Refractive Campaigns
Paid campaigns tracked to consult and procedure.
Google Business Profile
Local visibility against retail chains.
Call & Consult Tracking
HIPAA-aware tracking for every inquiry.
Procedure Dashboards
Cost per consult and per procedure.
Private AI
AI workflows that keep patient data in-house.
Privacy-first tracking
Attribution that respects patient privacy.
Tracking pixels, call recordings and form data on a healthcare site can expose protected health information. We set up measurement with HIPAA in mind: call tracking from providers that sign a BAA, careful pixel and form configuration, and private AI that keeps patient data off third-party servers.
HIPAA-aware call tracking and form capture
No patient details passed to ad platforms
Private, local AI for intake summaries and reporting
Cost per new patient, not cost per click
Client results
[Eye care case study headline]
[Short case study: the client, the problem, what we changed, and the measured result. Real numbers, with permission.]
Straight answers
Eye Care marketing questions.
How do LASIK centers get more consultations?
Clear pricing and candidacy pages, financing information, reviews and targeted search campaigns — with fast follow-up on every inquiry.
Is ophthalmology marketing different from optometry marketing?
Yes. Ophthalmology often relies on surgical consults and referrals, while optometry is driven by local exams and eyewear. We plan channels and tracking for each.
Is call tracking HIPAA compliant for medical practices?
It can be. Use a call tracking provider that offers HIPAA-eligible plans and will sign a Business Associate Agreement, limit who can access recordings, and keep patient details out of ad platforms. Compliance is ultimately the practice’s responsibility, so we configure tracking with your compliance lead.
Find out how your site really shows up.
A free SEO / AEO audit of your rankings, your site and your AI visibility.