Industries // Healthcare // Dermatology
Dermatology marketing for medical and cosmetic.
SEO, Google Ads and patient tracking for medical, surgical and cosmetic dermatology practices.
The problem
Why do dermatology marketing budgets leak?
✕ Mixed demand
Medical and cosmetic patients lumped into one budget.
✕ Wait lists
Paying for medical leads when the schedule is already full.
✕ Cosmetic revenue
No visibility into which ads drive high-margin cosmetic services.
What we do
Dermatology marketing built around your mix.
Dermatology SEO & AEO
Condition and treatment pages that rank and get cited.
Cosmetic Campaigns
Paid campaigns focused on high-margin services.
Google Business Profile
Local visibility for every location.
Call & Form Tracking
HIPAA-aware lead tracking.
Service-Line Dashboards
Cost per patient for medical vs. cosmetic.
Private AI
AI that keeps patient data in-house.
Privacy-first tracking
Attribution that respects patient privacy.
Tracking pixels, call recordings and form data on a healthcare site can expose protected health information. We set up measurement with HIPAA in mind: call tracking from providers that sign a BAA, careful pixel and form configuration, and private AI that keeps patient data off third-party servers.
HIPAA-aware call tracking and form capture
No patient details passed to ad platforms
Private, local AI for intake summaries and reporting
Cost per new patient, not cost per click
Client results
[Dermatology case study headline]
[Short case study: the client, the problem, what we changed, and the measured result. Real numbers, with permission.]
Straight answers
Dermatology marketing questions.
How do dermatologists attract more cosmetic patients?
Separate cosmetic campaigns and pages from medical ones, show real results within platform rules, and track cosmetic revenue by channel.
Does SEO work for dermatology practices?
Yes. Condition- and treatment-specific searches have strong intent, and competition is often lighter than in other specialties.
Is call tracking HIPAA compliant for medical practices?
It can be. Use a call tracking provider that offers HIPAA-eligible plans and will sign a Business Associate Agreement, limit who can access recordings, and keep patient details out of ad platforms. Compliance is ultimately the practice’s responsibility, so we configure tracking with your compliance lead.
Find out how your site really shows up.
A free SEO / AEO audit of your rankings, your site and your AI visibility.